Well, that may be stretching it these days considering I can't touch my toes. I used to be a high jumper, how about that? I was a late bloomer in this sense- and only decided to take it on when our Track team decided to run us through a series of tests at the beginning of Spring Season.
It was my turn to test my vertical jump and with very little effort, I nearly went two feet. So I traded in my work outs (and by work outs, I mean playing kickball with a ball we used to hide in a tree in the woods), for the pavement and a high jump bar that would fall off all the time due to the sea breeze.
Here's the thing about high jumping- it really isn't about the jump. There's quite the science to it- you have to count out the steps until you can learn to eye where to start, then you have to take the correct amount of steps, go off on the chosen foot, avoid the bar with your shoulders, list your hips, and kick. Oh- all while jumping.
The lesson in all of this? In order for me to succeed, it took several steps and jumping was just a small part of it. I think of this nearly every single day as I walk clients through marketing and public relations strategies.
I'm going to share a secret with you- one thing rarely makes you a success. Sure you may have a wedding featured on a blog, but how are you going to promote it when the day is done? It's great that you have fine tuned your social media strategies, but what's your advertising strategy? How's your web site? Your brand? Your holiday cards? Have you really made an effort at the bridal shows? Visiting your fellow vendors?
Not all of the above strategies are going to fit your business, but then again, there's not a single one listed above that will simply serve as the "be all and end all" purpose to what you do. Very simply, they have to play nicely and work together.
I came across this great graph that really gets the point across- and funny enough when looking for the Blog that initially posted it, I realized that is was from Richmond's very own CRT/tanaka:
In short, success means taking many avenues. Show me someone who got by with just one strategy... and well, I'll show you someone who got lucky by becoming one of Oprah's picks.
So when wedding season hits that inevitable, albeit short, lull this summer, take the time to review what you're doing and ask yourself- are you putting all your eggs in one basket?
Until next time,
Meghan
Meghan Ely is the owner of OFD Consulting, a niche marketing and public relations group servicing the wedding industry. She is also the Managing Director of the Richmond Bridal Association, Contributing Writer to Virginia Bride Magazine and has a regular spot on Bridesight TV.
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